The hardest part of building a membership site is how to keep people coming, back, and keeping up with their monthly payments. This is mostly because, like humans, many of us want instant gratification. We don’t just want good content, we want it now, and we want it all.
For anyone who runs a membership-based plugin, this proves a bit of a problem. How can you effectively keep your members coming back, and still fight the urge to post all your quality content at once? The answer? Content dripping with the ARMember Membership plugin for WordPress.
What is Content Dripping with ARMember membership plugin?
The simplest definition is releasing content on a schedule. What this does, essentially, is to get rid of that temporary high that makes people want to get everything all at once. When content is released at regular intervals, it creates a pattern, a system where your members can look forward to, and appreciate your content by virtue of the fact that they have to keep coming back.
You need a schedule, of course, and it has to be strict. Keeping your dripping on a tight leash allows your members to develop faith in your schedule, and to know when the next batch of quality content will be up.
There are some things that you need to know before diving into content dripping.
You need pre-existing content. With content dripping, you must have lots of content that has already been developed. You can’t wing it here, it can backfire if you randomly develop content. The idea is to have a variety of content, this way you can develop the best interval schedule.
Next, you need a membership plugin that is compatible and supports content dripping, which is exactly what you get with ARMember Membership plugin for WordPress. Once you’ve coupled your Content dripping platform with content restriction, then you have a system where different levels of memberships get access to different levels of content. Works like a charm.
Why Go for Content Dripping?
The first and most important advantage of content dripping is that it keeps you from being cheated! How? Well, the process of scheduling the content release creates a system where you don’t have all your content laid out bare at any one time.
What this does is to prevent someone from signing up, downloading everything, and getting away with it. Some people even do it in a day, then come back and ask for refunds. It’s unfortunate. But true. What content dripping does for you, is to provide a constant supply of content, but in intervals that prevent people from taking advantage.
The best thing about it is it allows you to keep a close eye on your content. As long as it’s pre-existing, you can develop a pattern, the content you have has to be constant, so it’s a bad idea to try to create content on a whim. This constant stream is what will keep your customers coming back.
You want a membership plugin that isn’t just user-friendly, but also feature-rich and pocket-friendly. For large and small projects, this membership site gives you an easy but effective, inexpensive way to get your content dripping up and running in no time!
Here you get a platform that gives you top of the line e-commerce solutions, you get an interface that isn’t just user-friendly but supports many other additional features. You can drip and market other products simultaneously. You also get little cool features like the ability to pause memberships among other advantages.
What you need to know
Like any business strategy, there are considerations to be made to allow you to get the best results, content dripping is no exception. Here are a few things you need to know before you begin.
- What’s your target market? The idea is not just to throw everything out there, it is to figure out whom you want to reach out to, who will take you seriously, and most importantly, who will pay for your content on a regular basis.
- It’s all about building a brand, so the packaging is as important as the interval schedule. The plan is to keep the clients coming back, to differentiate between disgruntled logins and loyal customers, and to create a revenue stream that makes it all worth the trouble.
- Your content is everything! You may have the most elaborate membership plugin, with the best content dripping platform online, but if you don’t have quality content to match, then you’re in trouble.
- Make sure you check your progress. With any strategy, results are the only way to know if you’re on the right track. As effective as content dripping is, you still need to know if you are doing it the right way. Have backlinks to social sites, and also check your URL parameters to see how many people have been to your site, and how often.
Note that this process is pretty hands-on. For your membership plugin to run an effective content dripping campaign, you have to take a lot into account, and you have to quick on your feet. Once you get the hang of it, wont be long before you start seeing actual results.
Content dripping works, based on research it actually has a higher click rate compared to other strategies, and it even translates to more revenue in the long run and on a larger scale. Case in point, why have a one-off fee, when you can get 20 times as much over a period of time?
Content dripping doesn’t work the same for everyone though, which depends mostly on how well you target and market your content. The more elaborate your action plan, the higher the possibility of a successful strategy.
Finally, have a plan in play, have your content ready, don’t wing it, make sure you know whom you’re targeting, ensure you know the frequency that will get you the best results, monitor your work, and make sure your content is worth the paper it’s written on.